Double 11 Top Pet Food Brands 2026

# Double 11 Top Pet Food Brands 2026

Tmall Double 11 top 10 pet food brands: Xianlang, Lans, Honest Paws, Royal Canin, Orijen, Fregate, Myfoodie, Toptrees, NetEase, Nature's Variety. Chinese brands dominate.

Top 10 breakdown

| Brand | Position | Key selling point |

|-------|----------|-------------------|

| Xianlang | Chinese baked | Low-temp baked, grain-free |

| Lans | Chinese premium | Enzymatic fresh food |

| Honest Paws | Chinese freeze-dried | Freeze-dried blend, high protein |

| Royal Canin | Import legacy | Prescription, breed-specific |

| Orijen | Import premium | High meat content |

| Fregate | Chinese premium | High meat, freeze-dried |

| Myfoodie | Chinese mass | Value, omnichannel |

| Toptrees | Chinese emerging | Baked kibble |

| NetEase | Internet brand | QC, value |

| Nature's Variety | Import | Grain-free, probiotics |

Trends

1. Chinese brands rising

• 7 of top 10 are domestic
• Imports (Orijen, Royal, NV) squeezed

2. Process innovation matters

• Low-temp baked (Xianlang, Toptrees)
• Freeze-dried blends (Honest Paws)
• Enzymatic fresh food (Lans)

3. Price band split

• Mass: Myfoodie, NetEase
• Premium: Fregate, Orijen
• Emerging: Xianlang, Lans, Honest Paws

4. Double 11 is the main battlefield

• First wave orders exceed last year's full period
• Stock-up demand drives annual share

OEM implications

1. Low-temp baked lines — proven by Xianlang

2. Freeze-dried blends — proven by Honest Paws

3. Enzymatic fresh food — Lans direction

4. Soft chew supplements — cross-border direction

Judgment

• Chinese pet food moved from value to quality
• Process innovation is the next battlefield
• Double 11 is the brand test
• Co-packers must upgrade with the process

If you are looking at pet food OEM, baked and freeze-dried blends are the 2027 demand. Mixiaoqi pet food OEM/ODM has baked and freeze-dried lines starting at 500kg.

FAQ

Is Chinese food really better than import?

Processes have different strengths, Chinese is newer on baked/freeze-dried.

Can a new brand crack top 10?

Hard — top 10 takes years. Start with a niche hit.

Why is baked kibble hot?

No oil spray, lower fat, health premium.