Pet Soft Chews and Supplements OEM Guide

# Pet Soft Chews and Supplements OEM

Pet soft chews are a cross-border hit on Amazon — joint support, gut health, skin and coat, calming. The chew form is far more palatable than tablets. What is the MOQ and process?

What are soft chews?

A semi-moist, chewy nutritional supplement:

• Not a tablet (no press)
• Not a softgel (no encapsulation)
• Extruded soft mass, flavored like a treat
• High palatability, pets take it willingly

Common categories

| Function | Ingredients |

|----------|-------------|

| Joint | Glucosamine, chondroitin, MSM |

| Gut | Probiotics, prebiotics, pumpkin |

| Skin/coat | Fish oil, omega-3, lecithin |

| Calming | L-tryptophan, melatonin |

| Multivitamin | Vitamins + minerals + fish oil |

Process

1. Mix dry actives with glycerin, syrup, oil, flavor

2. Extrude and cut into bites

3. Low-temp drying to 10-15% moisture

4. Package in foil pouches or bottles with desiccant

Cost and MOQ

| Item | MOQ | Cost |

|------|-----|------|

| Soft chews | 1000-5000 bags | $0.04-$0.22/chew |

| Joint formula | 2000 bags | $0.11-$0.30/chew |

| Bottle (60 ct) | 1000 bottles | $1.10-$3.50/bottle |

| Sampling | 100 chews | $70-$280 |

| Formulation | $420-$1400 | 15-30 days |

Export certifications

For Amazon US:

• FDA registration
• cGMP compliance
• Ingredient declarations
• Label per 21 CFR
• Traceable protein sources

Choosing a co-packer

1. Do they have soft chew extrusion (not just tablet press)?

2. Moisture control capability

3. Formula library breadth

4. Export certifications (FDA/cGMP)

5. Low MOQ for new brands

Common pitfalls

1. Too much moisture -> mold in 2 weeks

2. Flavor batch inconsistency

3. Probiotic survival low in chews

4. Package leak -> oxidation

5. Non-compliant ingredients for US market

If you are building a pet nutrition brand, soft chews sell better than tablets — palatability drives repurchase. Mixiaoqi pet food OEM/ODM has soft chew lines and a formula library starting at 1000 bags, with FDA label review support for export.

FAQ

Which sells better, chews or tablets?

Chews have higher palatability and repurchase.

Can probiotics be made into chews?

Yes, but needs encapsulation for survival.

Can I make cat chews?

Yes, small bites and fish flavor.